Built by Ranchers,For Ranchers
We started Exotic Tracker Pro because we lived the frustration of managing a ranch with outdated tools. Today, we're the industry leader in exotic animal ranch management, helping 500+ ranchers achieve operational excellence.
Our Story
From frustration to innovation: How two professionals transformed their ranch management struggles into industry-leading technology
The Problem That Started It All
It was 2019 when Sarah Mitchell, owner of a successful 500-acre exotic animal ranch in Texas, found herself drowning in spreadsheets, sticky notes, and missed opportunities. Despite running a profitable operation, she was spending 20+ hours every week on administrative tasks that should have taken minutes.
The breaking point came when a critical breeding window was missed because the reminder was buried in a spreadsheet somewhere. That single mistake cost $8,000 in lost revenue and sparked a realization: there had to be a better way.
The Meeting That Changed Everything
At an exotic animal conference later that year, Sarah met Dr. Michael Rodriguez, a software architect who had spent 12 years building enterprise systems at major tech companies. When Sarah shared her frustrations, Michael immediately recognized the problem.
"Here was an industry generating billions of dollars annually, yet ranchers were still managing their operations like it was 1995," Michael recalls. "The technology existed to solve these problems—it just needed to be built specifically for ranchers."
Building Something Different
Instead of rushing to build software, Sarah and Michael spent six months interviewing over 100 ranchers across Texas, Oklahoma, and Arkansas. They wanted to understand not just what ranchers needed, but how they actually worked day-to-day.
The insights were eye-opening: ranchers needed mobile-first solutions for field work, AI-powered recommendations for breeding decisions, and financial analytics that showed real ROI. Most importantly, they needed software that was intuitive enough to use while wearing work gloves.
The Impact Today
Five years later, Exotic Tracker Pro has transformed how exotic animal ranchers operate. Our customers have generated over $2.4 million in additional ROI, saved thousands of hours in administrative work, and achieved breeding success rates that were unimaginable with manual methods.
But we're just getting started. Every day, we're working on new innovations that will help ranchers build more profitable, sustainable, and efficient operations. Because at the end of the day, we're still that frustrated rancher looking for a better way to manage the animals we love.
Our Values
The principles that guide everything we do
Rancher-First
Everything we build starts with understanding the daily challenges ranchers face. We are ranchers, for ranchers.
Innovation
We leverage cutting-edge technology to solve age-old problems, always pushing the boundaries of what's possible in ranch management.
Integrity
We build trust through transparency, reliability, and keeping our promises. Your success is our reputation.
Excellence
We never settle for "good enough." Every feature, every interaction, every support response reflects our commitment to excellence.
Partnership
We don't just provide software; we're your technology partner in building a successful, sustainable ranching operation.
Sustainability
We help ranchers build environmentally conscious, economically viable operations that benefit both business and conservation.
Our Journey
Key milestones in building the industry's leading ranch management platform
The Problem
Co-founders Sarah and Michael meet at a ranching conference. Sarah shares her frustration with managing her ranch using outdated spreadsheets and paper records.
Foundation
Exotic Tracker Pro is founded. The team starts with deep research, interviewing 100+ ranchers to understand their pain points and needs.
First Product
Launch MVP with 10 beta customers. Focus on core inventory management and mobile access. First paying customers achieve 200% ROI in 6 months.
AI Integration
Dr. Lisa Chen joins to lead AI development. Launch breeding recommendation engine. Customer base grows to 100 ranchers across Texas.
Scaling Success
Expand to 300 customers across 15 states. Launch Enterprise platform. Win "AgTech Innovation of the Year" award. Total customer ROI exceeds $1M.
Industry Leadership
Reach 500+ customers. Launch marketplace integration. Partner with major agricultural organizations. Become the leading exotic ranch management platform.
Future Vision
Expanding internationally. Developing next-generation AI tools. Building the complete ecosystem for exotic animal ranch management.
Meet Our Team
The ranchers, engineers, and industry experts building the future of ranch management
Sarah Mitchell
CEO & Co-Founder
Former ranch owner with 15 years of exotic animal experience. Started Exotic Tracker Pro after struggling with outdated management systems on her own 500-acre operation. Passionate about helping ranchers achieve operational excellence.
Dr. Michael Rodriguez
CTO & Co-Founder
Software architect with 12 years at enterprise companies. Specializes in agricultural technology and data systems. Co-founded the company to bring enterprise-grade software to the exotic animal industry.
Jennifer Park
VP of Product
Product management expert with deep experience in agricultural software. Leads our product vision and ensures every feature solves real problems for ranchers. Former product manager at John Deere.
James Wilson
VP of Sales
Sales leader with 10 years in agricultural technology. Understands the ranching industry inside and out. Focuses on building long-term relationships and ensuring customer success.
Dr. Lisa Chen
Head of AI Research
AI researcher specializing in agricultural applications. Develops our breeding recommendation algorithms and predictive analytics. PhD in Machine Learning with focus on biological systems.
Mark Thompson
Head of Customer Success
Customer success expert with ranching background. Ensures every customer gets maximum value from our platform. Former ranch manager turned customer advocate.
Awards & Recognition
Industry recognition for our innovation and customer success
Ranch Management Software of the Year
Exotic Animal Industry Awards • 2024
Recognized for innovation in ranch management technology
Innovation Excellence Award
AgTech Innovation Summit • 2024
Honored for AI-powered breeding recommendations
Customer Choice Award
Ranch Business Magazine • 2024
Highest customer satisfaction in ranch management software
Rising Star in AgTech
Agricultural Technology Council • 2023
Recognized as emerging leader in agricultural technology
Join Our Mission
We're always looking for talented individuals who share our passion for helping ranchers succeed. Whether you're a developer, rancher, or industry expert, we'd love to hear from you.